Personalised Perfection for Web-to-Print Greeting Card Creation

A leading greeting card company faced a challenge in providing a seamless web-to-print experience for customers who needed personalised greeting cards. Creating layered PSD files from user-submitted content took time and effort, leading to delays in order fulfilment. Existing solutions needed more automation and customization to generate layered PSD files efficiently from user inputs, hindering the company’s ability to scale its personalised greeting card business.

Our Photoshop plugin emerged as the solution to the greeting card company’s web-to-print challenges. Integrated into their website, the plugin enabled users to upload photos, select themes, type messages directly on the platform, and preview the card. Behind the scenes, our plugin automatically generated layered PSD files based on user inputs, organising the photos, themes, and messages into editable layers for the company’s designers to refine and prepare for printing and digital. This seamless integration streamlined the workflow, from user customisation to final print-ready files.

The automation created by the plugin for the greeting card company streamlined their web-to-print process. While customers effortlessly personalised greeting cards to their liking, creating memorable and meaningful designs with ease, the plugin significantly reduced turnaround times for order fulfilment. This allowed the company to handle more requests without sacrificing quality or lead time. This efficiency boost improved customer satisfaction and enhanced the company’s competitiveness.