Popularity of mobile platforms is thriving, driven by more business spending, progressive layouts and increasing customer preferences for online purchases, big and small, via smarter apps. Irrespective of their size, organisations are spending big money on optimizing...
Being the largest medium of sending and receiving information, we have plethora of mobile users. Maximum purchases being done through mobile phones, companies are now focusing on mobile phone apps rather than going for the website first. And, why not? We have examples...
The users of smartphones will exceed the figure of 2 billion in 2016 as announced by eMarketer.com. In fact, 80% of internet users own a smartphone and use it for web browsing. Today, users want everything quickly and easily- for these mobile phones are the best...
The boom in mobile E-commerce has led to the creation of mobile apps and platforms that have disrupted the industry. E-tail apps like Amazon and Groupon have changed the way people shop. Our generation has become comfortable shopping and paying online from their...
Mobile phones are no longer just instruments for making and receiving calls. Today, our world has shrunk to the boundaries of a mobile, thanks to innumerable mobile applications available in the market. These applications are not limited just to mobile phones but come...
2015 was a year of transformation as in-app purchases and advertising proved to be the two major ways of generating revenue for mobile apps. We are eight months into 2016 and we already see apps becoming more intuitive, interactive and monetized. Let us discuss, How...
